♥ CONTENT CADENCE

~3 interactive posts, reels or videos every week, for six months.

Produced and cascaded to local branches nationwide — a steady drumbeat that drove product sign-ups.

♦ STORYTELLING CONTEST

Organised a storytelling contest to strengthen brand advocacy and e-WOM — 92 participants, 32 qualified submissions.

› Developed national marketing content direction and campaign materials for Facebook, aligned across local branches nationwide.

› Produced and cascaded ~3 interactive posts, reels or videos per week for six months, contributing to 500+ product sign-ups.

› Organised a storytelling contest to strengthen brand advocacy and e-WOM, attracting 92 participants and 32 qualified submissions.

↗ REFLECTION

Running content at a national scale taught me how a clear direction and consistent cadence turn scattered posts into measurable product growth.

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